The Uses and Gratifications Theory, Subjective Norm, and Gender in Influencing Students’ Continuance Participation Intention in LinkedIn
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چکیده
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As businesses are seeking to leverage the benefits of social networks, social commerce has emerged to achieve greater economic value by combining the power of online social networks with online shopping. Whereas the importance of social commerce is widely recognized in current literature, there are limited studies on factors that affect the intention of individuals to engage in social commerce....
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ژورنال
عنوان ژورنال: Binus Business Review
سال: 2018
ISSN: 2476-9053,2087-1228
DOI: 10.21512/bbr.v9i3.4722